Local roots, African power. This powerful motto marks a major milestone for Premier Bet, the leading sports betting and online casino brand across Africa, as it announces the extension and expansion of its partnership with MMA legend and professional boxer Francis Ngannou, now named Pan-African Brand Ambassador through 2027.
Already partners for the past three years, Premier Bet and Francis Ngannou are taking their collaboration to new heights—this time on a continental scale. The strengthened partnership will see the Cameroonian champion represent the brand in major marketing campaigns, CSR initiatives, and exclusive events that bring Premier Bet even closer to millions of fans across Africa.
Francis Ngannou: More Than a Fighter, an Inspiration
Former UFC heavyweight champion and current president of PFL Africa, Francis Ngannou embodies success earned through grit and heart. His journey—marked by perseverance and resilience—deeply resonates with the experiences of many Africans. His strong ties to Cameroon, Africa, and its youth make him a powerful symbol of hope and determination.
“We are thrilled to extend our collaboration with our great champion Francis Ngannou and to strengthen his bond with the Premier Bet family and beyond,” said Alexandre Qader, Chief Operating Officer at Premier Bet Cameroon.
“Francis’ passion, determination, and humility make him the perfect partner to elevate our brand and connect with communities across the continent.”
Francis Ngannou also shared his enthusiasm:
“We’ve already been working together for three years, and I’m excited to continue this journey, strengthen our relationship, and get to know each other even better. Expanding this partnership across the entire African continent confirms my trust in the brand and my commitment to it.”
A Partnership Committed to Social Impact
We are incredibly proud to count on the support and involvement of Francis Ngannou. Beyond the spotlight and the fight arena, this partnership represents true social impact. Francis will actively engage in Premier Bet’s CSR efforts, promoting responsible gaming and supporting community projects across Africa. It’s a concrete way of uniting the values of sport, fairness, and solidarity.
Premier Bet: 100% African, 100% Committed
With a footprint in over 20 African countries and more than 25 years of experience on the continent, Premier Bet is more than just a betting operator. We are a brand that blends innovation, local presence, and excellence, while proudly embracing our African identity.
From Cameroon to the DRC, Zimbabwe to Mozambique, Angola to Mali and beyond, we deliver a safe, immersive gaming experience backed by outstanding customer service.
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