Premier Loto has been a tour de force in the Cameroonian betting and gaming industry for many years. Their red kiosks, agents and shops across Douala, Yaoundé and the rest of Cameroon are as recognisable as the biggest telecom providers.
The landscape of loto and gaming has changed dramatically in Africa in recent times. And Premier Loto understands that. Whilst there will always be a place for the agent with the bed red box, the future is online.
“We have been focusing a lot of attention on our online platform over the past five years,” a spokesman for Premier Loto said. “Playing loto has changed. People want to be able to buy their ticket from the comfort of their home, or whilst riding the bus to work. Our website allows them to do just that.”
The idea of playing loto anytime, anywhere, is especially relevant today. With the Coronavirus affecting all walks of life, social distancing and staying safe is everyone’s number one priority. Premier Loto’s advancements on their website, www.premierbet.cm, has opened the door for people to enjoy some of life’s pleasures from the safety of their home.
Large range of games
The Super 4 Cagnotte was one of the first games released by Premier Loto in Cameroun. The game has changed the lives of many lucky punters in the country. With a starting jackpot of 15,000,000F CFA, the opportunity to win big captivated lottery fans from the beginning.
“As the popularity of the Super 4 Cagnotte grew, so did the demand for more options,” the Premier Loto representative said. “In time, we released 5/90 Chance and 5/90 Turbo with more on the way. Naturally, all of these games are available to play online.”
Coming soon to the Premier Loto website are 5/90 Chance+ and 5/90 Double Chance. Watch this space.
Best games, best tech
Moving the games online was a clever way for Premier Loto to show they had the best technology in the business, as well as the best games.
The website is quick and easy to use, with a simple registration process. New users simply go to www.premierloto.cm tap the registration button and fill in a small form to get access to all of the website features. As well as loto, the website is number one in Cameroon for sports betting, casino and virtual sports betting.
The Premier Loto spokesman commented: “Having all of these great games was important but we had to make sure our website was unrivalled. Registration, depositing and withdrawing were three of the key user experience components we wanted to master. We believe we have done that.”
To make this a reality, www.premierbet.cm integrated the biggest payment methods in Cameroon; MTN and Orange.
Buying a loto ticket and playing the games is also easy. Instead of queuing at the kiosk and manually asking the agent to enter your numbers, the power is now in your hands. Once registered, head over to the loto section of the website, choose the game you want to play and the rest is simple.
Playing online with Premier Loto also allows you to keep track of your virtual tickets and purchase history. Results are available online too. “We have thought of everything our customers would need and want to have the ultimate loto experience online.”
This has been proven by the sheer popularity of the Premier Loto website. In February 2020 the company reported one million new users.
Responsibility to local communities
The rise in popularity of Premier Loto has seen an increase demand for work within the business. Headquartered in Douala, the Premier Loto team has grown massively.
This has created sustainable and ethical jobs for thousands of Cameroonians in recent years. The Premier Loto representative added: “We believe in hiring and nurturing local talent. The added efforts on our website has accommodated many of these jobs. We have a huge marketing team, as well as Customer Service reps based in Cameroon to support our online business. Giving back to the communities we work in is important.”
As well as providing stable jobs, Premier Loto has been a leader in Corporate Social Responsibility in Cameroon. Big projects such as the construction of a new health centre in Douala has been funded by the company, thanks in part to the popularity of their loto games and online business.
The loto industry in Cameroon is changing but one thing will not. Premier Loto leads the gaming revolution in Cameroon.